As I predicted before 4G had even hit the ground. If 4G delivered on its promises (bandwidth, latency) then it would mount a serious challenge on the fixed line market.
Enter: Relish, offering unlimited data with multiple service offerings.
Surprisingly what looks to have given them this ability might be that they are not wholesaling from the big 4 cellular networks and are using UKBroadband's network for 4G instead.
Considering there is no line rental to pay. £20 for unlimited data providing isn't that bad and 1 month contracts are available! At the moment its limited to central London but as UKBroadband's network expands, i'm sure they will as well.
https://www1.relish.net/athome#inyourarea
Not to mention that we might start seeing other providers popping up who Wholesale off them. Lets just hope that contention doesn't become a big problem later on down the line when/if their network gets busy.
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