I think for the major ISP's willing to host Netflix's Open Connect platform this is simply an issue of staying on to of capacity. For smaller ISP's without this hardware it must become tricky managing the evening congestion on their peering / transit and making sure there is enough capacity at all times. Especially with events such as the iOS release coming up in September where ISP's usually have a bit of a meltdown in terms of consumer traffic.
http://www.ispreview.co.uk/index.php/2014/08/uk-isp-plusnet-highlights-rising-demand-netflix-video-streams.html
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