TalkTalk Gobble Virgin Media’s UK Copper ADSL Broadband Users

That'll boost TalkTalk's subscriber base while increasing Virgin Media's average Download speeds no doubt (while possibly decreasing Virgins operating costs also). 

http://www.ispreview.co.uk/index.php/2014/11/uk-isp-talktalk-gobbles-virgin-medias-copper-adsl-broadband-users.html