Surprising no one. It couldn't compete with World of Warcraft to maintain a subscription based service.
Guild Wars 2 setting the example that if you provide good regular content and in game transactions, you can still make a profitable game while maintaining a wide potential customer base.
http://www.eurogamer.net/articles/2015-01-21-elder-scrolls-online-gets-console-release-date-drops-subscription
http://www.forbes.com/sites/davidewalt/2015/01/21/elder-scrolls-online-goes-free-to-play-surprising-no-one/
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