BBM for iOS rollout underway, Android versions still taking it's sweet time.

Not really news worthy to me with the prominence of message apps like Whatsapp.

I'm not really sure what they are trying to achieve with diversifying their messaging system.

Blackberry (formally RIM) really needed a bigger marketing push and awareness with the news OS and phone refreshes. Maybe some new business focused ideas to push at the corporate market.

http://www.engadget.com/2013/09/21/psa-bbm-for-android-available-on-play-store-now-ios-incoming-t/

BlackBerry to offer BBM as standalone app for iOS and Android this summer

Too little too late really. With the rise of WhatsApp I don't think there will be any need for this.

http://www.engadget.com/2013/05/14/blackberrytbbm-standalone-app-ios-and/