Amazon Prime to incorporate what was Lovefilm and become Prime Instant Video.

£50 for a year of unlimited streaming and free 1 day parcel delivery from Amazon... Not bad.

If your already a Prime customer you'll be upgraded automatically.

Wonder if they will be expanding the catalogue further as it doesn't really compare to Netflix or NowTV.

https://www.amazon.co.uk/gp/prime/pipeline/landing?ie=UTF8&primeCampaignId=preLaunchPVDEUK&ref=SWMpreannounce