Try Now TV on XBOX and get 800 MS points.

B Sky B's platform people who don't want / can't have a dish installed and / or prefer a different payment model to the traditional Sky TV offerings:

http://www.neowin.net/news/uk-residents-can-get-800-microsoft-points-for-free-for-trying-now-tv

Sky admits it’s no longer ahead of the consumer - The Inquirer

Sky admits it’s no longer ahead of the consumer - The Inquirer