Apple is on track to release iOS 7.1 very soon along with a SXSW companion app as the company prepares for the very first US iTunes Festival. (Streamed via iTunes)
According to John Gruber of the Daring Fireball blog, Apple is building the SXSW app exclusively for iOS 7.1 which gives the company just under 6 days to launch the update and the app, as SXSW starts on March 11th in Austin, Texas.
http://www.neowin.net/news/ios-71-update-coming-in-a-few-days-with-sxsw-app-for-itunes-festival
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